Sunday, December 29, 2019

Thesis on Knowledge Management on Consulting Firms

Knowledge management in projects - a study of small consulting firms Gustav Pilsmo Luleà ¥ University of Technology Bachelor thesis Computer and systems science Department of Business Administration and Social Sciences Division of Information Systems Sciences 2010:261 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/261--SE Abstract Title: Knowledge management in projects- A study of small consulting firms Author: Gustav Pilsmo Background: Knowledge management and how organizations capture the experiences gained in projects is a critical topic for many companies of today in order to gain competitive advantage. Especially consulting firms that are project-based companies has much to gain by considering knowledge management strategies in their†¦show more content†¦Methodology ................................................................................................................. 3 2.1 Introduction .........................................................................................................................3 2.2 Research approach.............................................................................................................3 2.3 Qualitative research............................................................................................................3 2.4 Case-study..........................................................................................................................3 2.6 Data collection.....................................................................................................................3 2.6.1 Primary data.................................................................................................................................... 3 2.6.2 Interview technique and guidance ................................................................................................... 3 2.6.3 Analysis strategyShow MoreRelatedCareer And Understanding Social Behaviors Essay2328 Words   |  10 PagesWorking with people in the corporate world and understanding social behaviors is without a doubt a setting where I want to continue gaining experience and expanding my knowledge. Idealistically I would love to see myself in a position where it would be intrinsically as well as extrinsically rewarding; I am at the age where I finally understand that money does not equate happiness. As a novice in the field I do not yet have sufficient understanding of all the positions available with the degree inRead MoreWhere I Would Like You Be? Essay2440 Words   |  10 PagesWhere I would like to be? Working with people in the corporate world and understanding social behaviors is without a doubt a setting where I want to continue gaining experience and expanding my knowledge in. Idealistically I would love to see myself in a position where it would be intrinsically as well as extrinsically rewarding; I am at the age where I finally understand that money does not equate happiness. As a novice in the filed I do not yet have sufficient understanding of all the positionsRead MoreEssay on Whose Turn Is It to Polish Apple1627 Words   |  7 Pages causing frictions. ââ€" ª As expounded by Racelis (2005), â€Å"culture has been found to be a completely different component that also may contribute significantly to organizational functioning, in addition to systems, structure and people.† Apple’s anti-thesis corporate culture that ultimately caused mismanagement confirms her assertions and proves unbeneficial to the organization in the end. In effect, the practice became a major cause to the dwindling operations. ââ€" ª In his theory about the dynamics ofRead MoreThe Mba Is Losing Its Magic989 Words   |  4 PagesSimultaneously benefits were cut. These included educational benefits. Borrowing was the only alternative. Senior executives are quoted as saying an MBA is not worth the investment unless the student graduates from one of the top five US programs. 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Read MoreThe Mba Is Losing Its Magic Essay1589 Words   |  7 PagesSimultaneously benefits were cut. These included educational benefits. Borrowing was the only alternative. Sen ior executives are quoted as saying an MBA is not worth the investment unless the student graduates from one of the top five US programs. Management experts agree the business landscape has changed significantly postrecession. However, the AACSB has resisted changes in curriculum reflecting these changes. Consequently, MBA coursework is outdated and largely irrelevant in today s business environmentRead MoreUsing Mathematical Manipulation Of Signals For Communication And Feedback Control Systems1052 Words   |  5 Pages I interned at Al Tajir Glass, Dubai, where I got to witness the workings of Network Control Systems and Fieldbus Communication. Post the internship, I took up electives such as Adhoc Networks, Microwave, and Optical Communication, which gave me a firm grounding in the theory of communication. The coursework, coupled with the internship experience, helped me attain a holistic understanding of communication systems and its working. This solidified my determination to learn and grow in this field.

Saturday, December 21, 2019

Forced Migration Essay - 1506 Words

In the per-modern era, human migration was a well-known occurrence that was caused by either force or willingness of the people. When migration was constituted through force, it was understood to be through political or economical duress. For instance, political measures unveiling large tax reforms created unbearable cost of living standards for the poor to survive. Whereas, increased economic labour created through force, was established for the rich to reap the benefits from majority of the poor. In essence, this widened the gap of economic dualism by forcing majority of the lower class people into living standards well below the poverty levels. Evidently, this would cause cultures to revolt on their kings through revolutionary measures†¦show more content†¦Before, King David gathered a surplus of wealth when in power to bring the Jewish culture into the Golden Age. â€Å"With Solomon...the surplus accumulated...rapidly dissipated in ambitious building.† (Asali p.53 ) through large fortifications and military armaments. At his old age, he placed a heavy tax burden on his people, and in turn they became largely bitter towards him. After his death, massive conflicts came before the people to eventually split Israel and Judah into separate kingdoms. In 800 B.C.E., â€Å"two centuries later, the Assyrians conquered the north, and many of the Jews of Israel were deported† (Ardito, Gambaro and Torrefranca p.42). Later, in 600 B.C.E., the kingdom of Judah was overthrown by the Babylons. In turn, this lead to their captivity as slaves; entering a new era of a nomadic culture spread across the western world. On the other hand, it was this captivity which strengthened their religious identity, and evidently propagated the largest monolithic deity known throughout the 21st century: Jesus Christ. Next, looking at the Han Dynasty, it lasted from 202 B.C.E. to 220 C.E. This time period was said to be the most prosperous; population growth of approximately 50 million, expansion to Korea, Vietnam, and Pakistan, and the establishment of the famous Silk Road. It was not until about 184 C.E that this dynasty was to break internally through political and economical reasonsShow MoreRelatedInternational Relations And Forced Migration1618 Words   |  7 PagesMichelle Angulo International Relations and Forced Migration Hilary Term February 28, 2014 Under what conditions are refugees a security threat? For whom? 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This essay will consider the origins of contemporary notions of ‘gender’ within the social sciences and argue that it is relational, concerning both men and women, and that it is a primary factor in organising social lives and argue that gender is a key factor toRead MorePost Traumatic Stress Disorder And The Syrian Civil War1631 Words   |  7 Pages With the civil war now in its sixth year, almost 14 million people need assis tance within Syria, while 6.6 million people are internally displaced with nowhere to call home (Migration Policy Centre, 2016). Internally displaced persons are often left with no choice but to flee their battered country. Forced migration often leads to sickness, family disruption, shattered self-esteem, and mental health problems including Post Traumatic Stress Disorder (PTSD) (Hassan, Ventevogel, Jefee-Bahloul, Barkil-OteoRead MoreIntroduction . The Formation Of A Nation-State Has Created1481 Words   |  6 Pagesto the state. 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Thursday, December 12, 2019

Fifty Years of Composing Computer Music and Graphics Essay Example For Students

Fifty Years of Composing Computer Music and Graphics Essay A partnership is developing lhai offers a special complementarity of relationship between musical and visual design With this new partnership we are learnin to compose a unique counterpoint by means of computer algorithms. I would define the algorithms that we use as the routines of computer instructions that generate co ordinated color design with musk through solid state opera tions. as a real-time event. These algorithms can be composed interactively on many of the fast personal com puters (PCs). Only recentb have computers acquired a musk and graphics-generating capability, wbkh often can lie installed in one computer instrument. This has become what we right fully may call the artists first unisersal machine: an instru ment for composing time-based audio and visual modalities. Founded upon my own vision of just such a universal machine long before the first computers, my study ofcolor in-inotion began as a search for various germinal aesthetic piini ipals directed toward develop ing a fine an that might employ that instrument. When I later gained access to computers, ms explorations of what I began to rail ‘digital harmony gradually revealed to me a world of pure fluid graphics I uncovered aesthetic concepts that suggested how differential functions within a wide variety of geometric algorithms generate order disordcr graphics in a world of abstract design in motion. A tspiral ordcr disordcr algo rithm might distribute points in a field that would appear to be scattered at random, while moments later (some computer displavs later), the points might evolve bs differ ential progression into an obvious pattern of order, form- ing. perhaps, an elegant rose curve. Order that resolves to disorder, or disorder that resolves to order and repose, is like a musical resolution. The similarities (hat these tem poral development* share with music struck me long ago (Color Ilatc Ð’ No I). Thus my concepts for a visual har mony evolved. Computer algorithms, plotted on mam one frame displavs and copied to film, h elped me clarify my ideas of orderly development. I tested and demonstrated my ideaswith a succession of complete films. Eventually. I tame to understand how an arithmetic of resonance and ratio actually embodies the architecture of musk. The dilferential arithmetic of musicits scales, in tervals and chords—could complement a graphic differen tial geometry. Visual patterns, derived from simple periodic geometry, produce order-disorder resonances in evolving actions that sometimes mimic the consonances and dis   sonanccy the tension ») dynam ics and the universal emotive powers of musical figuration, rhythm and harmony. These were summary conclusions I was able to draw from com puter filmmaking. Through mv essays and film compositions. I derived broad hypotheses about the pervasive pcriodicitv of all temporal artvisual or musicalfor mv book. Outline1 Shaping a New Foundation2 Synthesis and Genesis3 Digital Harmony4 Some General Reflections Shaping a New Foundation Note durations, the tempo of music and the timing of the sounds and silence of musical structure are overwhelmingly determined by the demands of harmony (2). Vet f hail begun to suspect that another determinant giving shape to time would soon become known. There was to be a visual structuring agent, such as the ordcr-disordcr patterns, in the audio-visual worlds of cinema and video that would shape the lime required for an action to lake place in space. Indeed, for an action to piocred from here to there (or to proceed from order to disorder to order), time must pass. Whether quick or slow, action, as well as hannonv, deter mines much of the shape of my own audio-visual work today. Action itself has an impact on emotions. Fluid, orderly action generates or resolves tensions much in the manner that orderly sequences of resonant tonal harmonv have an impait on emotion and feeling Dancers know this. The conductors gestures implv something ol this sort. Creative work with computers soon demonstrated that the smallest basic, quantifiable units of construction for my computer art are the pixel point of color and the pure audio sine wave. I learned that the basic musical unit is no longer the single acoustic tone as produced bv any of the wide   family of acoustic musical instruments or the human voice. Natural forces construc t tones out of sine waves. How ever. a new world of non-acoustic (i.e electronically generated and pat terned) musical tones, tonal complexes and textures also flows from complex or simple sine-wave constructs gene rated bv computer algorithms. Nor is llie basic visual element a gestalt or visual symbol like the letters of the al phabet I found that with pixels, one constructs a liquid plasma of graphic architecture in an unprecedented tem poral domain formerly belonging ex clusively to musical architecture. Sine wave and pixel can he used to generate resonant structures, with hoth element* contributing essential constructive parts to a greater whole. The mathematical processes driving and shaping these rev onant visual constructs, as well as the intnguingly similar mathematical pro cesses shaping tonal constructs, seemed to provide the foundation for what was to become a truly audio-visual art. Synthesis and Genesis Assuming such a basic foundation, we may compare two terms belonging to electronic music jatgon: synthesis and genesis. My studies suggested that when composing music bv computer one should stress basic algorithmic or generative processes. The elemental* pixel and sine wave can be con structed fioin the ground up, so to speak, into dynamic visual patterns as well as melodic patterns of unique new timbres and actions, each by its own respective assorted algorithms in vented and applied by the composer. Heretofore, we viewed each of the classical acoustic musical instruments, figuratively, as its own algorithm producing characteristic. Itardb alter able timbre. Now. as one explores the diversity of possible computer al gorithms. one finds a veritable Ein steinian conceptual universe of tonal relativity—an unprecedented universe of relative pitch, relative time and rela tive timbre Here is a fresh domain for generating continuously variable tonal pattern and texture. The Perspective Construction of Masaccio's "Trinity" Fresco and Medieval Astronomical Graphics EssayThe per forming genius can take apatt these rapid action patients one at a time, step by step, in order to pause, reflect, then reassemble them with only the slightest modification, inching toward the ulti mate performance. Time stored in dig ital mentors becomes a malleable mate rial. perhaps, in this tense. This singular fact, above all others the new physical uactubilily ol time has significantly changed musical per spectives. This is what I sought to understand and to control. On film, lime is fixed into the silver image. But in digital computer memory, utne bfreely alterable and permanently storable. With access to this new dimension of time, a few composers will sureb elect to set aside their heretofore cherished and essential musicianship and the en semble members with whom they per formed. Thev will join tanks with the large community of painters and sculp tors wliuse work re sts in their own hands, whose wiork is subject to the most subtle personal manipulations, and whose work is final—unchallenged by any form of subsequent interpretation. Since, however, argument over the relationship ol art to newlv developing instrumentation is an ongoing subject of no slight controversy. I can provide (hisconcluding anecdote: With two homemade devices simple sine wave pendulum arrav and an optical-printer instrument my bro ther James and I composed our first modes* international success in the rati fied avant-garde of MTV (5). Wr were awarded firs prize at Belgiums First International Experi mental Film Competition Ihi early triumph implanted in our minds an urgent, lifelong drive to gam access to a perfected facility that would provide music and graphics capabilities unified within one instrument. All this began at least SO years before computer technology would allow us to realize this drram. In 1959 I wrote a description of our pendulum and optical-printer methods and theories of composition for Karl heinz Stockhausen’ » journal of elec tronic musk Die Hfthr, Vol. 7 (61. Volume 1 of Ihr Rriht included an ar ticle by Pierre Boulez in which he raised the question. Is a concert hall really necessary when the performing artist has been eliminated? .As long ag o as the I9MH. when electronk music was created bv spiking magnetic tape seg ments, many were skrptkal about bothering to enter a concert hall to hear music played over bland loud speakers. Boulez appropriates asked. â€Å"Is it not necessary then to find new conditions for listening or are we to contemplate the reuniting of this ‘arti ficial’ music with a ‘visual double (7)   Reading Boulezs opinions in the late 1950s. I remember asking myself, Why would anyone question if this clrrtronic music should have a visual double?† Today the answer is even more obvious, unless it be to prcseive traditions of black tie and tails, earnest electronic composers hardly need to reinvent either violin or concert hall. But composers who elect to deal fully and correctly with computational elec tronics simph must, in my view, invent that ‘visual double. In the 1940s and 1950s mv brother and I were possessed of a benign obses sion to combine ‘artificial’ music with a ‘visual double’ We continued to search for new formal structures and appro priate universal instrumentation. We had conceived an indelible dream of aural-vivualiiv within a new art form. Privately. I envied Domenico Scar latti and Antonio Solar, who. by virtue of roval generosity or through a Popes large », seemed to have been provided tile instruments and the patronage with which to compose hundreds and hundreds of simple essays exploring a keyboard sonata form that was largely of their own invention (Scatlatii called them ‘exercisesa term that my bro ther and I adopted for our Five Abstract Film Exercises) The seemingly bliss ful continuity of their lifelong creativity was exactly what my brother and I longed to emulate. Would that we hail had such a gift of insti uincntation! And yet, it is here at last. My compositions at best are in tended to point a way toward future developments in the aits. Above all. I want to demonstrate that electronic music and electronic color-in-action combine to make an inseparable whole that is much greater than its parts.

Thursday, December 5, 2019

Marketing Mix Strategy of Audi-Free Samples-Myassignmenthelp.com

Questions: 1.Discuss about the Marketing Mix Strategy of Audi in the United Kingdom. 2.How Marketing Mix Strategy is affected by the PESTLE Environmental factors. Answers: Introduction The paper talks about the business activities and operations of Audi which is one of the biggest automobile manufacturer companies in the market. It tells that how the company is using effective and unique marketing mix strategies. The marketing mix strategies play a vital and integral role to attain long-term mission and vision of the company. It describes the pestle analysis of the company to beat the competitors in the world. In this way, the company is becoming global player in the world. The United Kingdom has been selected to analyse the marketing mix strategies of Audi. Audi is a German automobile manufacturer which designs, produces, engineers, markets, and distributes luxury vehicles. The company was founded in 1910 with its head office is located in Ingolstadt, Germany. It is the biggest vehicle company in the world. There are approx 84,435 employees employed in the company (Apfelbacher et al, 2010). 1.Marketing mix strategy of Audi in the United Kingdom Audi is a German-based car manufacturing organization. It is the biggest car manufacturer company in the world. It is the core brand which focuses on the effective and unique marketing strategies in the global market (Aghion et al, 2016). It is also making dynamic strategies and policies for the future to overcome the competitors in the world. In todays era, the company is expanding and flourishing its business activities and operations within the organization by using effective and unique marketing mix strategy. The main aim of the company is to attain the long-term revenue and profit in the competitive environment. The brand products of Audi are well known for the brand values and core competencies of the company. The marketing mix strategy of Audi in the United Kingdom has been discussed below (Crossan et al, 2013). Product strategies: The product strategy plays an integral role in order to explore its business globally. The product strategies have been discussed below. Product classification: The product classification plays a significant role in product strategy. The company analyzes and evaluates the market of the UK in order to determine the long-term goals and objectives of the firm. Along with this, consumers also plan and carry out survey before actually buy Audi car. They collect a lot of information related to Audi before buying the car. They compare the prices of Audi with other car in the global market. BMW and Mercedes Benz are the main competitors of the company. Along with this, the company is selling the car at very high prices. It uses effective and dynamic advertisement and promotional strategies to increase the profit of the company (Aghion et al, 2016). B.Branding: Branding plays a crucial and vital role to identify and evaluate the buyers and sellers of Audi. It differentiates their vehicles from the competitors vehicles across the world. Along with this, the company uses the effective and attractive logo to attract more consumers globally. Branding not only helps to differentiate their products and vehicles but also helps to segment their market among the people (Verhoef and Leeflang, 2009). C.Labeling: It is used by the company to describe the several things of the product. Audi provides an instruction book for every buyer in the market. This book includes the information about the car, brand, and instruction in how to use and control the car. In this way, labeling plays a vital role in product strategy. D.Packaging: It is essential for the brand to protect and secure the products to ensure the safety and security of the products. Audi uses this strategy in the United Kingdom to attract more customers in the world (Naik and Peters, 2009). E.Product support services: Audi provides customer support services to the people to enhance and increase the satisfaction of the customers. The company is adding new services to delight the people in the global market. For new customers, Audi renders free test drive for them. Along with this, the company renders after sale services which include 2 years warranty and installment facility. In this way, they fulfill the needs, requirements, and expectations of the customers in the United Kingdom. There are many service centers of Audi Company in the UK. These services enhance and build satisfaction and it increases the brand positioning in the world (Varadarajan, 2010). Pricing strategy: It is the effective and unique marketing mix strategy of Audi. The success and growth of the company depend on the price of the car. There are various factors affect the pricing strategy in the global market. The company is differentiating its vehicles from other competitors vehicles globally. It will help to differentiate Audi from the other brands in the world. There are various pricing strategies which have been discussed below (Aaker and McLoughlin, 2009). New product pricing strategies: The new product pricing strategies are adopted by Audi. Along with this, the company uses market penetration strategy to introduce and launch new product globally. It will also enhance and increase the sales of the company. This strategy is used by the company to attract a large number of buyers in the market. B.Product mix pricing strategies: This strategy is used by the company to sell a wide range of products globally. Audi sells different type of model of car. The main aim of the strategy is to maximize and enhance the profit and revenue of the company. C.Price adjustment strategies: This strategy is used by the company to increase the number of customers globally. It provides some discount and rewards to the consumers across the world. Discount can be divided into quantity, cash, functional and seasonal whereas allowances can be classified as promotional and trade (Merrilees, Rundle-Thiele, and Lye, 2011). Place strategy: There are various types of place strategies used by the company to increase and enhance the sales of the company. The company evaluates and analyses the place and environment of the country to introduce new vehicles in the global market. The place strategies have been discussed below (Kapferer, 2012). A.Distribution channels/ Market channels: The market channels and distribution channels are used by the company to increase and enhance the flow of the goods and services globally. These strategies are used by the company to promote their products and it also uses indirect sales marketing channels. Audi monitors and focuses on the innovative products in the world. B.Retailing and whole selling: Audi is using wholesaler channels and mediums to promote and enhance their products to the customers. The company that involves the manufacturing products, it needs to analyze and evaluate the wholesaling process to encourage and promote their products in the UK by using effective and dynamic communication within the organization. It is the good source to reach its final customers in the global market (Keller, Parameswaran, and Jacob, 2011). Promotion strategies: The Company is playing an enormous role in the marketing promotional activities by maintaining effective communication. It uses unique promotional mix tools to increase and enhance the sales of its car and performance of the company. By using promotional strategies, Audi is trying to attract more consumers in the market. The promotional strategies have been discussed below. Direct marketing: It is one of the significant elements of the promotional mix strategy. The company is providing special and new cars in the market for the customers to make them feel good and happy. Consumers are welcomed by Audi employees in UK and employees provide support to the people to fulfill their objectives (Nath, Nachiappan, and Ramanathan, 2010). B.Sales promotion: Sales promotion strategies are used by the company to increase the sales and revenue of Audi. It conducts various sales promotion campaigns to increase the revenue of the company. C.Public relations: Audi Company maintains a reciprocal relationship with customers in the market. It organizes HIN and INI events to increase the number of customers across the world. In this way, the company is able to get potential employees in the global market. D.Product placement: It is another strategy of promotional mix to gain the competitors advantages in the market. The company is using product placement strategy to gain long-term benefits globally (Mangold and Faulds, 2009). E.Official website: It is also an important part of the promotional mix strategy to make an effective and unique relationship with customers across the world. Through official website, the people are able to gain information about Audi in the United Kingdom. Now it is assumed that marketing mix of Audi fulfills needs, requirements, and expectations of the customers. Along with this, customers easily acquired several types of information related to the vehicles globally. Further, the company is improving its services to meet the requirements of the clients in the market. In addition, it uses wholesaler channels to promote their products globally. The company is able to focus on the innovation by using marketing mix strategies globally. It is making effective brand position in the world by using marketing mix and other strategies of the market (Carter Lee, 2012). 2.marketing mix strategy is affected by the PESTLE environmental factors PESTLE analysis is tool and framework to evaluate and analyze the environmental factors of the country. The pestle analysis comprises political, economic, social, technological, environmental and legal factors etc. The PESTLE analysis has been discussed below (Shende, 2014). Political factors: These factors influence the business activities and operations of the company. The United Kingdom is famous for the cars. The government of the country also encourages and promotes the motor producers to make the new car in the country. There are various political factors that influence the marketing mix of Audi which have been discussed below. Changes in rules, regulations, and taxation. It affects the performance and productivity of the company. The timescale of legislative change also affects the business of the company. The trend of deregulations and regulations affect the business operations of the company. Further, marketing mix of Audi also affects the growth and success of the company. Foreign direct investment and globalization also affect the revenue and profit of the company. These factors influence the business activities of Audi in UK Market (lengin et al, 2014). Economic factors: The economic factors also affect the growth of Audi in the United Kingdom. The company is facing credit crunch and difficulties in UK market while selling the vehicles of Audi. The government of the country wants to make a better life of the people in the UK. UK government provides support to the families to buy Audi. But some political factors influence the success of the company (Subramoniam, Huisingh, and Chinnam, 2009). Current and position economy trend such as stagnant, growing and declining. Exchange rate fluctuations also affect the operations and activities of the company. Changes in needs, requirements, and expectations of the customers. Unemployment rate and recession are other big issues in the environment which influence the trading activities of the country. Globalization, access to loans and credit also affect the working environment of Audi in the UK. All these factors influence the success and growth of the company adversely (Gupta, 2013). Social factors: Audi is the biggest car manufacturer company in the world. The social factors include the following. Changes in age, growth rate affect the trading activities of the company. Changes in attitude, behavior, and characteristics of the people also affect the operation of Audi in the UK. Employment patterns, attitude, and trends in the UK market. Standards of health, social mobility levels, and education also affect the growth of the firm. Lifestyles and religious of the people also affect the organization. All these factors must be controlled and managed by the company to provide satisfaction to the employees. Audi is improving its working condition and environment to satisfy the consumers in the UK. In the UK, Audi has established enormous partners with suppliers. Along with this, it is improving the technology to increase the sale of the vehicles in the UK (Y?lmaz and Ustao?lu, 2013). Technological factors: These factors play a vital and integral role in Audi. The technological factors have been discussed below. Technology changes and information technology affect the success and growth of the company. Thus, the marketing mix is affected by the technological factors. Cost of investment, research, and development also affect the trading activities of Audi. Along with this copyrights, production technology and patents also affect the revenue and targets of the company. Rate technological age and access availability of technology are another big issue in Audi to operate its trading activities in the UK. Changes in infrastructure also influence the workflow and activities of the company in the UK. These factors must be managed and controlled by the company to beat the competitors in the world. It also helps to meet its long-term goals and objectives in a competitive environment of the country (West, Ford and Ibrahim, 2015). Environmental factors: The Company maintains corporate social responsibility and sustainability in the UK market to maintain good relations with stakeholders within the organization. Various environmental factors also affect the success and growth of the company adversely. The environmental factors include intense competition, bargaining power of customers, economic conditions and pace of technological advancements. The company promises to minimize and reduce the environmental impacts. Audi also focuses and measures the efficiency of the engine. Therefore, the company must focus on the environment in order to meet the long-term goals and objectives of the firm. Along with this, the company must use the effective and unique marketing and growth strategies to overcome on the competitors in the global market. The environmental factors affect the brand image of the company in UK market adversely (Izogo, and Ogba, 2015). The marketing mix is affected by the pestle positively because the e nvironmental conditions of the UK are unique and appropriate. As a result, the company attracts more customers in the global market. Legal factors: These factors also affect the trading activities and operations of the firm. Audi must focus on these factors to run the business smoothly and easily. The company must evaluate and analyze the legal factors to launch its products across the world. All these factors must be controlled by the company to gain long-term goals and objectives within the organization. Along with this, the company also analyzes and evaluates the marketing opportunities of the country to evaluate and measure the growth and success of the firm. The company is taking social market opportunities and technological opportunities to explore and expand its trading activities globally. In this way, the company can maintain sustainability in the organization as well environment (Al Fahad et al, 2015). The marketing mix of Audi is affected by the PESTEL environment factors of the country. The marketing mix is the effective and dynamic approach of Audi to gain long-term goals and objectives in the UK. It helps to determine that which strategy is right or wrong for the organization. The marketing mix also includes the positioning, targeting, and segmentation to divide its market into the different group in the market. In todays era, it is becoming a more popular strategy in Audi. Through marketing mix strategy, the company is able to fix the right and suitable price of the vehicles in the UK. It also helps to get right things at right and appropriate place and location attract more people in the UK. It also helps to meet the needs, expectations, and requirements of the customers across the world. By using marketing mix strategy, the company is able to make a good image in the global market. The marketing mix is affected by the PESTLE environmental factors. PESTLE analysis encompasses various macro environmental factors which affect the trading activities smoothly and easily. The company can easily implement marketing mix strategies to evaluate and measure the environment of the country (Charan, 2012). The political condition of the United Kingdom is effective and dynamic thus the company can easily implement marketing mix strategies within the organisation. Along with this, the economic conditions of the country are good thus, the company does not put the additional efforts to analyze and evaluate the market of the country. The United Kingdom is using innovative and new technologies to attract more customers in the market. Therefore, Audi can easily use marketing mix strategies in the UK (lengin et al, 2014). It will help to attain the long-term mission and objectives of the company. On the other hand, legal factors also influence the trading activities of Audi in the UK. But effective and unique marketing mix strategies help to reduce these legislations in the market. In the United Kingdom, the firm can easily evaluate and measure the environmental factors due to its unique and effective marketing mix strategies. The company uses effective and unique promotional and advertisement strategies to enhance and increase the revenue and profit of the company. If the working environment of the company UK is good and unique, then the company can easily implement unique and dynamic marketing mix strategies to beat the competitors. Recession and inflation also affect the revenue and profit of Audi. But in the United Kingdom, the purchasing power of consumers is favorable thus; consumers can buy easily Audi and other cars (Al Fahad et al, 2015). In this way, the company analyses and evaluates the PESTLE environmental factors by implementing unique and effective marketing mix strategies in the UK. The SWOT analysis and PESTLE analysis affect the marketing mix strategies of Audi in the United Kingdom. It is important and essential to overcome on the competitors in the market. The company can easily attain its long-term mission and vision of the firm. Audi can easily evaluate and measure the plans, policies, and strategies of the competitors by conducting Pestle analysis (Izogo, and Ogba, 2015). Conclusion On the above discussion, it has been concluded that Audi is one the biggest leaders in the United Kingdom to increase and enhance the customers globally. In todays era, the company is increasing its profits and revenue in the United Kingdom. The firm uses effective and dynamic marketing mix strategies to evaluate and analyze the market of the country. Along with this, PESTLE analysis is done by the company to identify and measure the plans and policies of the competitors in the UK. The main aim of the company is to increase the revenue of the company by maintaining sustainability in the environment as well as the organization. References Aaker, D.A. and McLoughlin, D., 2009.Strategic market management: global perspectives. John Wiley Sons. Aghion, P., Dechezleprtre, A., Hemous, D., Martin, R. and Van Reenen, J., 2016. Carbon taxes, path dependency, and directed technical change: Evidence from the auto industry.Journal of Political Economy,124(1), pp.1-51. 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A hierarchical marketing communications model of online and offline media synergies.Journal of Interactive Marketing,23(4), pp.288-299. Nath, P., Nachiappan, S. and Ramanathan, R., 2010. The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view.Industrial Marketing Management,39(2), pp.317-329. Shende, V., 2014. Analysis of research in consumer behavior of automobile passenger car customer.International Journal of Scientific and Research Publications,4(2), p.1. Subramoniam, R., Huisingh, D. and Chinnam, R.B., 2009. Remanufacturing for the automotive aftermarket-strategic factors: literature review and future research needs.Journal of Cleaner Production,17(13), pp.1163-1174. lengin, F., nsel, ?., Aktas, E., Kabak, . and zayd?n, ., 2014. A decision support methodology to enhance the competitiveness of the Turkish automotive industry.European Journal of Operational Research,234(3), pp.789-801. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.Journal of the Academy of Marketing Science,38(2), pp.119-140. Verhoef, P.C. and Leeflang, P.S., 2009. Understanding the marketing department's influence within the firm.Journal of marketing,73(2), pp.14-37. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA. Y?lmaz, S. and Ustao?lu, M., 2013. Electric Vehicles Production in Turkish Automotive Industry and Sectoral PEST Analisys.Procedia-Social and Behavioral Sciences,75, pp.10-17.

Thursday, November 28, 2019

Plan of Instruction Essays - Factory, Manufacturing, Child Labour

Plan of Instruction: Use PowerPoint to establish background info on factories England during the early 1800s, especially the start of child labor. Essential Question: Were textile factories bad for the health of Child workers? Introduce/Review skills of sourcing and corroboration. Point out that historians make claims based upon evidence often found in historical documents. In order to gather credible evidence, historians evaluate the reliability, or trustworthiness of different historical sources. They often do this by considering the point of view and purpose of different historical actors and by comparing how different sources portray historical events. Today, we are going to work on sourcing and corroborating different accounts of what life was like for child workers in 19 th century England. Pass out document A and guiding questions. Model sourcing document A. Explain to students that you are going to show them how you source a document. Example: The first thing I want to do is read the source at the bottom of the document. That means I want to think about who wrote it, when it was written, who is the audience, and what the author's purpose might have been. (Read sourcing info). So I see that this is from an interview of a doctor that was conducted in 1818 by the House of Lords Committee. I am not exactly sure what this Committee did, but I think it was a government body looking into factory conditions. I know that by 1818, there had been some reforms passed to try to improve factory conditions but that this date was still early in the reform movement. I bet that this interview will include questions about factories. I also see that the interview is with a doctor. I don't know much about this particular doctor, but I assume he is being interviewed because of his expertise on health issues. I am not sure whether or not he is under oath, but it seems that if he is being interviewed by a government committee so that he i s more likely to be truthful. Although, we know that people do certainly lie to the government. This is called sourcing a document. In pairs, students read the document and answer the guiding questions. Share out responses. Ask students: Do you think this is a reliable document? Why or why not? Pass out document B In pairs, students read document B and answer guiding questions. Share out responses. Ask students: How is it possible for such similar sources to offer such different accounts of factory life? Which, if either, of these sources do you find more trustworthy? Why? Pass out documents C and D. Students read documents C and D and answer guiding questions. Share out responses to questions Final Discussion: Which do you find most convincing regarding the central historical question? Why? Which is the least convincing? Why? Have students answer the central historical question. Dr. Ward (Document A ) Michael Ward was a doctor in Manchester for 30 years. His practice treated several children who worked in Manchester factories. He was interviewed about the health of textile factory workers on March 25, 1819, by the House of Lords Committee, a government organization investigating safety in textile factories. Question: Give the committee information on your knowledge of the health of workers in cotton ( textile) factories. Answer: Last summer I visited three cotton factories with Dr. Clough of Prest on and Mr. Barker of Manchester. W e could not remain ten minutes in the fac tory without gasping ( coughing) for breath Question: What was your opinion of the health of cotton factory children compared to children in other employments ( jobs) ? Answer: The health of the cotton factory children is much worse than that of any other chil dren. Question: Have you any further information to give to the committee? Answer: Cotton factories are very unfavorable ( bad) , both for the health and morals of those working in them. They are nurseries ( birthplaces) of disease and vice ( crime) . Question: Have you observed that children in the factories have accidents? Answer: When I was a surgeon in the hospital , children injured in accidents were very often admitted to the hospitals.

Sunday, November 24, 2019

In The Red

In The Red Hester Prynne admonishes Pearl not to "always talk in the marketplace of what happens in the forest." (Hawthorne 206) Hester's words capture the essence of Puritan life- the vast stretches of the mind skirting the edges of common existence. Hawthorne's juxtaposition of the marketplace and the secret woods illustrates the incredible difference between the Hester presented to the world and Hester as she knows herself.The "mystery of the primeval forest" (Hawthorne, 192) represents the "moral wilderness" (Hawthorne, 192) Hester wanders. The forest's "shadowy uncertainty" (Howells, 278) paints the fears, doubts and passions present in Hester Prynne. Yet she masks these with indifference and her good works; they remain unseen by those who dwell in the marketplace. The community rejects her initially because of her sin; she retreats to the edge of the village into the forest. Her remoteness physically and spiritually widens the gulf between her and her peers.Leigh Hester

Thursday, November 21, 2019

Training Trends and Issues (Human Resource Class) Research Paper

Training Trends and Issues (Human Resource Class) - Research Paper Example The introduction of the internet, intranet and other multi-media devices has made training more systematic and efficient. One example of a web-based training (WBT) is the â€Å"Electronic Performance Support Systems (EPSS) that deals with the interface between people and software† (Heathfield, 2010). Heathfield however stated that there are some manual-based online courses which simply placed the training manuals online but did not take advantage of the â€Å"interconnectivity and the ability to publish real-time, up-to-the-minute information† (2010). The trend in multi-media training somehow puts pressure on the training and development practitioner. They must make sure that they are up to date with the latest software programs available. Training practitioners must also determine which of the available programs best suit their training needs and whether their companies can afford the cost of purchasing one. According to Holt, training practitioners stand to gain from these latest developments in training (Holt, 2000). He stated that first; there is the benefit of not having to wait for training schedules because the training can be scheduled anytime because the software is always available. The trainer’s schedule need not be divided among the employees to be trained. Some training practitioners are even looking into the possibility of integrating real live instructor and peer interaction in web-based or CD training (Heathfield, 2010). Second, Holt mentioned that since the training is rather individualized, the employee g oes through the program at his own pace. There is no need to wait for the slow learners or keep up with the fast learners. Furthermore, it is time efficient and it gives immediate feedback to the trainers. In the Journal of Instruction Delivery Systems (Winter, 1994) Verl E. Dennis as cited by Holt stated, â€Å"The reduction in instructional time when compared to the